Milobug started the way all the best things do—with love, family, and a dog cuddled up by our side. In the summer of 2024, life looked very different for us. I had recently been laid off from my job at the humane society, and honestly, I felt lost. The one thing keeping me going was Milo—our fluffy ball of joy who reminded me daily to keep showing up, keep smiling, and keep moving forward.

That’s when I started a social media page for Milo. What began as a fun way to share his personality quickly grew into a community of people inspired by the simple joy and unconditional love that only a dog can bring.

 Around that same time, we had an idea: what if we could create a pet bed so cozy, so comforting, and so well-crafted, it felt like home? To bring it to life, we turned to the one person who could make anything possible—Grandpa Whipple.

Known for his creativity, craftsmanship, and zest for life, Grandpa helped us design the very first Whipl Bed right from his backyard workshop. He showed us that every detail matters. That comfort is a form of love. And that every single day is worth celebrating. His favorite saying “Make every day count” became the heartbeat of Milobug.

 But we quickly realized this was about more than just a bed. It was about a belief—that every dog, no matter their past, deserves a future filled with love, safety, and adventure. That belief became the foundation of our mission called “Adopt the Good Life”.

Through Whipl and our campaign #AdoptTheGoodLife, we’re carrying his wisdom forward by creating meaningful designs, telling heartfelt stories, and building a community that believes in the same thing we do. 

Wear good. Do good. Live the good life. Inspired by dogs. Designed for humans.